Science is all about experimentation and observing to gain a better understanding of the world around us. This knowledge is then used to inform the development of theories that can be tested and validated. This scientific method results in new innovations that improve the lives of individuals, such as new drug therapies and advances in healthcare. Business is about identifying the requirements of society and generating innovative products that meet these needs, while taking into account growth opportunities, profit margins, and social benefits. Science and business are a powerful mix that propels our world forward.
Science-based breakthroughs are seldom successful without the backing of the business community, who recognizes the necessity of the invention and is eager to make it available to the market. In many cases, this means that scientists must be taught how to run a business.
One method to accomplish this is by utilizing the practice of S2B marketing, which aids researchers in marketing and sell their research more effectively while also protecting intellectual property. Certain universities have set up S2B centres, and some journals are dedicated to promoting S2B.
There’s also a place for the “softer” skills of business that help to build a solid foundation for success. This includes critical thinking communication, as well as management of projects. This is why leading universities such as Woxsen offer undergraduate programs that provide students with the skills needed to excel in the business world. The Bachelor’s of Science in Business is a 120-credit degree with options for concentrations in Accounting Systems, Management Information Systems, Marketing, and Innovation and Entrepreneurship.
